DISTINCTLY DIFFERENT + DELIBERATELY PERSONAL 
SPORTS FACILITY MANAGEMENT

we are…

a turn-key sports and recreation firm that strives to enhance and elevate the experience of athletes, fans, and advertisers.

Distinctly different in our mindset and deliberately personal in our actions, we at Spectate Group serve genuinely those who frequent our sports facilities with an array of collaboration models.

Spectate Group 
LEVELING UP THE LOCAL GAME, ONE FACILITY AT A TIME

At Spectate Group, we operate and manage experiential spaces with a comprehensive business mentality and seek to change the perception of this often overlooked and under-served asset class.

We are focused on creating value for all who experience the facilities in which we become involved. Owners, fans, athletes, advertisers, and nearby businesses are of equal importance and inform our operational framework and daily engagement.

FACILITATING SELFLESS STEWARDSHIP

As part of the Nicholas Family of Companies, Spectate Group builds and invests in communities. We are passionate about athletics and believe in the power that sports play in shaping good humans and good communities.

We leverage our team resources and facilities to:

  • Provide free events that engage local families

  • Host summer training camps for aspiring athletes

  • Support ‘hockey-for-all’ initiatives for those with disabilities

  • Amplify the successes and stories of team coaches 

SUPPORTING ATHLETES & FAMILY UNITS

For a sports facility to thrive, it must serve as a community hub. Spectate Group facilities provide inclusive atmospheres where families can thrive alongside their athletes (and their athlete’s rigorous schedules).

Our amenities often include:

  • Ice rinks, synthetic turf fields, and indoor courts for an array of competitive and club sports

  • Gourmet onsite restaurants and bars offering nutritious foods for family dinners after practices, and celebrations after games

  • Fitness facilities for all ages and abilities

  • Wifi and tech lounges for after-hour school and work commitments

  • Impeccable restroom and locker facilities, and campus grounds

  • Approachable and knowledgeable onsite staff during all hours of operation

SUPPORTING TEAMS & ADVERTISERS

Spectate Group views sports teams as true stakeholders and partners—not renters. From dedicated locker rooms and training facilities, to custom branded ice arenas and turf fields, we leverage our resources to create the ultimate advantage and fan experience for the teams that call our facilities their home.

Spectate Group understands how precious marketing dollars are, and provides white glove service to the companies and individuals who choose to advertise at its community hubs.

To assist in amplifying individual brands and messaging, our in-house team:

  • Can assist with artwork creation

  • Handles print production and installation of advertising assets

  • Extends partnership through social media collaboration

  • Provides seamless renewal processes

  • Seeks creative ways to cross-promote business initiatives throughout the year

SUPPORTING COLLEAGUES

As the saying goes, ‘you are the company that you keep.’ Spectate Group consistently exceeds service expectations because of the team members that it enlists.

A thoughtful approach to recruiting, living wage and benefits packages, and robust professional development programs maintain our status as an employer of choice.

Our team members’ love of sport and people is evident, and their approachable demeanor and integrity is best-in-class.

Spectate Group